Promotion strategy development
We put together a promotion plan that links the priority services, the website and acquisition channels. We set the order of actions based on the company's resources.
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What the work includes
- Priority services and audiences
- The role of the site and individual landing pages
- Choosing channels and acquisition scenarios
- Order of work and dependencies
- Budget scenarios and checkpoints
When you need this service
When launching a direction or reviewing scattered marketing activity. We start with the business goal, demand and how enquiries are handled, then assess suitable channels.
What you will get
A working plan with assumptions and criteria for review. We note what can be tested immediately and where new data is needed. We distribute implementation across agreed stages.
How timelines and cost are determined
The number of directions, the depth of the initial analysis and the level of detail the plan requires. After we get to know the project, we agree the stages, the boundaries of the work and the acceptance criteria.
Frequently asked questions about this service
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Let's discuss your project
Describe the task and send a link to your website or any materials you have. We will define the scope of work and the next step.