Yandex Advertising Network (YAN) ads
We prepare campaigns in the Yandex Advertising Network for an agreed goal. We work out the audiences, messages, visual materials and the transition to the right pages.
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What the work includes
- Acquisition scenarios and, where data is available, audience retargeting
- Ads and visual materials
- Campaign and goal setup
- Checking placements and available quality signals
- Adjustments based on enquiries and feedback
When you need this service
When network placements suit the product and there is an offer that can be explained to an audience outside of a search query. We assess this channel separately from search: visitors may be at a different level of readiness to get in touch.
What you will get
Yandex Advertising Network campaigns with an agreed way of measuring results. We separately monitor low-quality traffic, form functionality and how well the ads match the site's content.
How timelines and cost are determined
The number of offers, the volume of visual materials and the scope of ongoing management. The placement budget is calculated separately. After we get to know the project, we agree the stages, the boundaries of the work and the acceptance criteria.
Frequently asked questions about this service
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Let's discuss your project
Describe the task and send a link to your website or any materials you have. We will define the scope of work and the next step.