Yandex Direct management

We manage live advertising campaigns and adjust them based on data. We look at spend, enquiries and feedback on their quality.

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Scope

What the work includes

  • Monitoring spend and performance
  • Working with queries and negative keywords
  • Analysis of placements and traffic quality
  • Updating ads and testing agreed hypotheses
  • A report and a plan for the next changes

When you need this service

When advertising is already running and needs regular decisions. We check whether there is enough data to draw conclusions, whether enquiries are counted correctly and which directions matter more to the business.

What you will get

Regular work on the campaigns and an explanation of the decisions taken. We separate confirmed enquiries from clicks on contact details, and check lead quality with the company.

How timelines and cost are determined

The number of directions and campaigns, geography, data volume and how deeply the work is tied to sales. After we get to know the project, we agree the stages, the boundaries of the work and the acceptance criteria.

Questions

Frequently asked questions about this service

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Describe the task and send a link to your website or any materials you have. We will define the scope of work and the next step.