Yandex Direct audit
We review advertising campaigns to find errors, wasted spend and limits on measuring results. We prepare findings with examples and a sequence of fixes.
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What the work includes
- Campaign structure, ads and landing pages
- Queries, negative keywords and geography
- Strategies and budget spending
- Placements and signs of low-quality traffic
- Analytics goals and the available information about leads
When you need this service
When spend is growing, enquiries are unsatisfactory or you need to assess current work before making changes. We agree the analysis period and get access to statistics and analytics.
What you will get
A report with confirmed observations and hypotheses that need testing. We note where data is insufficient; we do not draw conclusions about sales from clicks alone.
How timelines and cost are determined
The number of campaigns, the period and volume of statistics, and the availability of analytics and CRM. After we get to know the project, we agree the stages, the boundaries of the work and the acceptance criteria.
Frequently asked questions about this service
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Let's discuss your project
Describe the task and send a link to your website or any materials you have. We will define the scope of work and the next step.