Yandex Direct Setup and Management
We set up advertising to bring in enquiries for the right areas of your business. We connect the query, the ad and the page the visitor lands on.
Related projects
Choose a format
- Yandex Direct setup
We prepare and launch advertising campaigns for priority services and regions. We connect demand, ads, landing pages and the measurement of enquiries.
- Yandex Direct management
We manage live advertising campaigns and adjust them based on data. We look at spend, enquiries and feedback on their quality.
- Yandex Direct audit
We review advertising campaigns to find errors, wasted spend and limits on measuring results. We prepare findings with examples and a sequence of fixes.
- Yandex Advertising Network (YAN) ads
We prepare campaigns in the Yandex Advertising Network for an agreed goal. We work out the audiences, messages, visual materials and the transition to the right pages.
- Web analytics and goal setup
We set up measurement of actions on the site so that promotion decisions rest on data. We separate submitted enquiries from intermediate clicks.
What setup and management include
- Analysis of demand, queries and competitors' ad offers
- Campaign structure by direction and region
- Ads, landing pages and agreed materials
- Setting up analytics goals and checking that they fire
- Launch and control of budget spending
- Work on search queries, placements and traffic quality
- Adjustments based on data and feedback on leads
What we do before launch
We clarify the priority services, geography, offer and acceptable cost per enquiry. We check the landing pages and how leads are measured. If the site needs changes, we explain their purpose and agree the scope.
How we measure effectiveness
We assess enquiries, their cost and their quality. Phone and messenger clicks are counted separately from confirmed enquiries. If a CRM is available, we match advertising data with later stages of the sales process.
Cost of work and advertising budget
We state them separately. The management fee depends on the number of directions, the geography and the make-up of the campaigns. We discuss the advertising budget after assessing demand and competition. Site improvements are included in the proposal as a separate scope.
Frequently asked questions about this service
What else you may need
Tell us which services you need enquiries for
Send us your website, the regions you work in and your priority directions.