How to update the service page with impressions and without clicks

Google already shows the URL, but there’s almost no traffic. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Verify compliance with search intent, usefulness of content, service name and competing pages of your own site. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

The indicator itself is not equal to revenue: impressions, clicks, inquiries and qualified transactions are different stages. Agree which pages and actions are relevant to a commercial purpose, then measure the changes on the same dataset. We will prepare a new version of the page and measure changes without a haphazard census of the entire site.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "SEO Editorial.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Share a link to the site and information about priority services and regions.