How to estimate the cost of a lead for a B2B company

Some questions are cheap, but not suitable for the transaction. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Divide leads by product, region and stage, connect sales feedback about qualifications. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

The result of advertising depends on the entire chain: search intent, announcement, landing, form and response manager. Therefore, evaluating only clicks is not enough. First, check for post-transfer losses and the quality of inquiries already received. We will set up a report that shows not only the price of the contact, but also its fate.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "Advertising and Analytics.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Send a valid landing and examples of targeted and non-targeted requests.