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How to prepare your website for seasonal demand

Peak leads are close, and pages and forms aren’t ready yet. What to check and how to solve the problem with the post-effect team.

How to prepare your website for seasonal demand
Topics
Development, Marketing
Date
Reading time
2 min

Peak leads are close, and pages and forms aren’t ready yet. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Check the relevance of conditions, availability of goods, communication speed and routes on the phone before increasing advertising traffic. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

Before implementation, agree with the content owner responsible for the technique and method of verifying the result. This reduces the number of missed forms, broken links and outdated materials after launch. Update landing and analytics, then coordinate the launch of promotion on priority services.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "Website development and advertising.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Describe the platform, the main sections and the task that needs to be solved first.

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Landing page or multi-page site: what to choose for the task

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Stages of turnkey website development: from idea to launch

Turnkey website development is often perceived as a single process in which “design and then build the site”. In practice, it's more complicated. If you skip at least one key step, the site may look neat but not work as a customer acquisition tool. A good website does not start with design. It begins with an understanding of the task, audience and logic on which the user will make a decision. Let’s analyze in order what a normal turnkey website development process looks like and why each stage affects the result.

Tilda, Bitrix or a self-written website: what to choose for a business

Tilda, Bitrix or a self-written website: what to choose for a business

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