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Landing under different groups of ads

All campaigns lead to the main page. What to check and how to solve the problem with the post-effect team.

Landing under different groups of ads
Topics
Marketing, Development
Date
Reading time
2 min

All campaigns lead to the main page. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

For directions with different needs, prepare separate pages with a matching offer and your own set of proofs. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

The result of advertising depends on the entire chain: search intent, announcement, landing, form and response manager. Therefore, evaluating only clicks is not enough. First, check for post-transfer losses and the quality of inquiries already received. We will develop landings for priority segments and check them together with the advertising structure.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "Development of landing pages.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Send a valid landing and examples of targeted and non-targeted requests.

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