How do you know if the contractor is actually directing?
How to evaluate the work of an advertising specialist on changes, lead quality and understandable report.
- Topics
- Marketing
- Date
- Reading time
- 2 min
The monthly report alone does not prove that the adverts were managed. Ask them to show what decisions they have made based on data and what has changed in campaigns or on the site.
Which should be clear to the owner
How much they spent, how many real inquiries were received, how many of them suited the company and what hindered the rest. If quality information is lacking, the contractor should request it from the sales department rather than treat all forms as equal.
What actions are expected
Verification of requests and sites, updating ads, budget control, analysis of pages and goals, proposal for revisions. Frequency and composition depend on the campaigns; you do not need to require a daily change of settings for the sake of visibility of activity.
How to discuss problems
Ask for a short plan: what to fix now, what to check in the next period and what help is needed from the company. If the contractor recommends changing the site, let them show you the specific page and the reason.
The post-effect can independently evaluate the current advertising and then take it into account when coordinating tasks. Service: audit and management of the Director.
