How to Compare Your Website Before and After a Redesign
What indicators to record before updating the site and how to check the result after launch without hasty conclusions.
- Topics
- Development, Design
- Date
- Reading time
- 2 min
Before updating the site, fix the original picture. Otherwise, only impressions will remain after the publication: “became more beautiful”, “it seems that inquiries are more”. For business, specific actions of people and the quality of contacts are important.
What to collect before work
Visits to sources and pages, sent forms, calls, real inquiries and the proportion of relevant requests. Check to see if the “form” goal matches a successful submission: some settings may even capture an attempt that has not reached the company.
What to check immediately after launch
The work of forms and phones, mail delivery, analytics goals, transitions from advertising and old links. The first few days after publication are needed to look for technical errors. Do not estimate the commercial effect on a single day if traffic and seasonality change.
How to compare
Compare close periods and the same sources. Separately, see if the requests have become more detailed and necessary for the company. If your ads or budget have changed at the same time, don’t attribute the entire result to a single redesign.
The “post-effect” can conduct a redesign with a measurement setting before and after launch. This will make it clear exactly what has changed. Service: Redesign and analytics.
