When to redesign, and when enough changes in the structure

The phrase “website is outdated” rarely explains what kind of work is needed. Sometimes the design really gets in the way of using pages. But often a person simply cannot find a service, understand the conditions or open a case. New colors will not solve this problem.

Check the visitor's path

Open the site from your phone and find a specific service in a few actions. Do you understand what facilities it is suitable for, where the company operates and how to send a request? See which pages get visits and at what step people stop interacting. Supplement the numbers with real questions: what do you have to explain to each client anew?

Choose the amount of work for a reason

If the structure is clear, but pages are difficult to read and elements break down on mobile, you need design and layout. If services are mixed, a new structure and text is designed first. If the lead does not reach, start with the forms and the technical part.

Save the work area

When redesigning, it is important not to lose pages with search traffic, cases and materials used by the sales department. Before development, make a list of what needs to be moved.

“Post-effect” will evaluate the current site and offer a volume of work on the problems found. Send a link and tell us what questions are missing. Service: audit and redesign.