Do you need a corporate identity before developing a website?
When a company should first define the visual system of the brand, and when you can start with the site and fix the basics of style in the project.
- Topics
- Development, Design
- Date
- Reading time
- 2 min
If the company already has a recognizable logo, materials and design rules, the site should continue this style. If things look different, designing a website might open up the question of what colors, fonts and visual principles to use next.
When you need a separate stage of branding
The company changes its positioning, introduces a new product, combines several directions or plans to update not only the site, but also presentations, documents, packaging. Then it is worth defining the system before page design, so that the team does not make every decision anew.
When there is a sufficient basis in the project site
For a compact launch, you can agree on the logo, palette, typography, photos and rules of the main elements directly within the framework of the site design. It is important to preserve these solutions for future pages and materials.
Which affects the outcome
The visual style should correspond to the real company and its audience. Accurate images of products and production are useful to the manufacturer; a decorative layout will not replace them.
“Post-effect” will help determine the amount of branding before development and prepare the site in a single system. Service: branding + website.
