Increase your B2B website conversion without a complete redesign
What spot changes on service pages, directory and forms are worth checking before remaking the entire site.
- Topics
- Development, Design
- Date
- Reading time
- 2 min
When there are few questions, a complete rework seems like an obvious solution. But first it is worth checking several places where the visitor makes a decision: the page of the desired service, evidence, conditions and form of communication.
Make the sentence specific
Specify what tasks the company solves, for which objects or volumes, where it operates and what data is needed for calculation. General phrases about quality and professionalism do not replace the answer to these questions.
Let me see the confirmation
Examples of objects with a description of works, photos of products with characteristics, current documents. There is no need to add dozens of reviews without context: one suitable project can help more.
Cut the extra steps
The visitor must find the service, see the contact and send a request from the phone. Check the form, file upload and receive leads. If a person is looking for a particular product, put it in the right category.
After the changes, compare the quality of inquiries and the pages from which they came. "Post-effect" will conduct an audit and offer spot edits on priority. Service: UX audit and revision of the site.
