Which redesign pages are more important for leads?

When an entire site requires attention, it’s hard to start with each page at the same time. Priority should be chosen on two grounds: people already come to the page and it participates in the appeal. The most prominent one will not always be first on the list.

Find the entry points

Look at the pages to which ads lead and on which they come from search. For each, check the visitor's request and content. If the announcement of waterproofing of the parking lot leads to a general list of construction works, this landing is more important than decorative changes to the main one.

Look at the path to a solution

The service page, catalog category, product card, case and contacts can be consistently involved in a single inquiry. The weak link is chosen according to customer data and questions, not according to the personal taste of the team.

Correct the measurable

First, make sure the forms work and inquiries are fixed. Then change the text, structure and design. Compare the same periods and quality of queries: More completed forms don’t always mean more suitable projects.

“Post-effect” will help to determine the pages of the first stage and make an estimate for revisions without a complete restructuring of the site. Service: Conversion audit and redesign.