Landing Page and Direct: One Promise in Two Stages
Why an ad and landing page should respond to one query and how to prepare the form, terms and analytics before launch.
- Topics
- Marketing
- Date
- Reading time
- 2 min
A person clicks on an ad with a specific service and expectation. If the landing page says otherwise, trust is lost in the first few seconds. So the page and campaign are convenient to design together.
Formulate one task
For example, an inquiry to build a modular building, supply a batch of panels or repair an underground parking lot. The ad and the first screen must match the service, region and conditions. The details on the page answer questions that arise before an inquiry.
Prepare confirmations
Real projects, composition of works, documents, deadlines for response to the request. The form asks only the necessary initial data. Before launching, check the mobile version, lead delivery and analytics.
Divide the costs
Page development, management of the Director and the budget of the advertising platform are separate lines. Post-Effect has an Express format: landing page up to seven blocks and the first month of working with Direct for $1,000The composition and current conditions are specified for a specific project. The money for the shows is paid separately.
Send the service, region and materials - we will assess whether a compact launch is suitable. Service: landing page + Yandex Direct.
