Set up Direct yourself or transfer it to the contractor
What tasks remain for the company when setting up advertising and when it is useful to transfer the launch to a specialist.
- Topics
- Marketing
- Date
- Reading time
- 2 min
A self-start is possible if the owner has time to study reports, check leads and change the site. It’s not just about access to an advertising office. It is necessary to regularly understand which people came and why they turned or left.
What you have to do
Select a priority service, identify unwanted inquiries, prepare a suitable page, check forms and analytics, monitor the expense. After launch, analyze the results and make changes. In a complex niche, erroneous customization can bring in a lot of inquiries from people the company doesn't work with.
That's handed over to a specialist
Preparation and management of campaigns, checking advertising and landing pages, explaining the results. But the company itself still has to report which leads were suitable. Without feedback, the specialist sees only the sending of the form, not the outcome of negotiations.
How to choose a format
Estimate the time within the team and the cost of a mistake. You can start by auditing an existing ad or pass the launch of one direction to check the collaboration.
“Post-effect” helps with the audit, launch and maintenance of Direct. Send a website and describe what inquiries are needed. Service: Configure campaigns.
