Five campaigns and little data for training
How the splitting of a small budget affects the evaluation of advertising and when to enlarge the structure of campaigns.
- Topics
- Marketing
- Date
- Reading time
- 2 min
A company can run five campaigns across services and regions to see everything separately. But if there are few questions for each, it’s harder for an automatic strategy to rely on data. The overall result of an account does not always solve the problem of each campaign.
Look at the facts first
How many leads each campaign has, what goals are selected and whether the budget is sufficient for the chosen strategy. Do not consider opening a form or random clicking a full-fledged conversion just for the sake of increasing numbers.
When to enlarge
If the directions are close and individual campaigns do not receive data, you can discuss a combination or an overall strategy. But services with different audiences and constraints cannot be mechanically mixed. Decisions are made on requests, budget and quality of inquiries.
Don't change everything every day
Frequent changes in budget and settings make it difficult to understand what worked. Agree on the evaluation period and record each change. Yandex recommends that strategies have enough conversions to learn from, but the specific structure depends on the project.
The post-effect will evaluate current campaigns and suggest a structure that can be provided with your budget. Service: audit and restructuring of the Directorate.
