Advertising directory: main, category or card
How to choose a landing page for advertising the directory: human request, assortment, characteristics and form of KP.
- Topics
- Marketing
- Date
- Reading time
- 2 min
The choice of a page depends on how accurately the person formulated the need. Advertising by product group is usually better placed in the appropriate category. According to a specific model - in its card, if it has the necessary data and method of inquiries.
When the category fits
The buyer also compares the options by size, purpose or material. Category should help you choose: filters, clear cards, delivery conditions. If there is only a list of names, the visitor may not find a solution.
When the card fits
The query is accurate: article, model or important parameter. Check the characteristics, documents, availability or time of manufacture and transfer of the selected product in the inquiry. If the product is discontinued, show a suitable alternative.
Why does the common main often get in the way?
It adds an extra step and can hide the right products. An exception is a request for the company or brand itself when an individual chooses a supplier as a whole.
“Post-effect” will compare groups of queries with the pages of the directory and offer improvements before launching advertising. Service: Direct for catalogue.
