How much does it cost to set up Direct and what is paid separately?
How to divide the specialist’s fee and advertising budget, what tasks are included in the launch and what affects the final estimate.
- Topics
- Marketing
- Date
- Reading time
- 2 min
Advertising has two main types of expenses: team work and money that goes to the advertising platform for impressions and clicks. It is inconvenient to mix them into one digit: it is not clear how much money the site will receive and what works the contractor will perform.
Launch work
Analyzing services and audience, preparing the structure of campaigns and ads, selecting pages, checking goals and forms, setting up and first adjustments. If the site is not ready to accept the necessary inquiries, its revisions are evaluated separately.
Advertising budget
It depends on demand, region, competition and the number of destinations. A small overall budget should not be automatically divided into many individual campaigns: each will need enough data to measure the outcome. First, choose a priority service and agree on a realistic test volume.
How to compare sentences
Ask to specify the cost of work, the amount for accommodation, the number of directions, the period of maintenance and the composition of the report. Find out who owns the office and what happens after the first month.
In the post-effect, direct management begins from $400 per monthWe agree on the specific composition and budget for the task. Send the website and service you want to promote first. Service: Yandex Direct.
