How much does it cost to run Direct and what happens after launch?
What a specialist is paid for after the launch of advertising: analysis of queries, adjustments, quality of inquiries and communication with the site.
- Topics
- Marketing
- Date
- Reading time
- 2 min
Once launched, the campaign receives data on demand and visitors. The job of a specialist is to disassemble this data, find unnecessary costs and improve the path to a suitable inquiry. Just leaving the initial settings for a month is not enough.
Which is in charge
Verification of requests and sites, work with announcements and restrictions, assessment of costs and inquiries, coordination of changes on the site. In the B2B niche, you need to look at which leads are really suitable: a form from a private customer and a request for a large object cannot be considered the same result.
What should be in the report
Cost, inquiries, their quality with available data, made changes and the following actions. If the requests are not targeted, it is useful to show the reasons and offer solutions. If the landing page interferes, you need to name specific problems.
What the price depends on
The number of directions and regions, the complexity of the site and analytics, the frequency of changes. The advertising budget is paid separately from the administration. In the post-effect, work with Direct begins from $400 per monthWe select the composition for the project.
You can show us current campaigns or describe a launch plan. We will evaluate the tasks and propose a format for conducting. Service: Maintaining Yandex Direct.
