Advertising audit after a change of specialist
How to accept existing advertising campaigns: accesses, goals, results history, pages and quality of inquiries.
- Topics
- Marketing
- Date
- Reading time
- 2 min
The new team doesn't have to turn everything off and start again. There can be useful data, working ads and accumulated exceptions in existing campaigns. They need to be studied first.
Get access and history
Advertising cabinet, analytics, website and information about leads should remain under the control of the company. Look at the periods of change, budget, requests and reasons for previous decisions. In parallel, check if the forms work and where the inquiries go.
Separate working and problem areas
One service can provide suitable leads, the other - an expense without result. Restarting the entire account will make it difficult to compare. Make a plan for the directions: what to save, what to fix on the site, what to stop or test again.
Record the start of a new job
What results and conditions are considered initial, what feedback is needed from managers when the first assessment will be made. Don’t promise instant improvement just from a change of performer.
Post-effect will conduct an audit and prepare a transition plan without losing a clear work history. Service: Audit of the Director after a change of contractor.
