Why Do Clicks Come From Advertising and the Website Doesn't Sell?

The announcement promises one thing, the landing says about the company in general. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Match the query, announcement and first screen; check for the right service, terms and noticeable action. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

The result of advertising depends on the entire chain: search intent, announcement, landing, form and response manager. Therefore, evaluating only clicks is not enough. First, check for post-transfer losses and the quality of inquiries already received. We will make a target landing and adjust the measurement of forms, calls and lead quality.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "Landing page and advertising.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Send a valid landing and examples of targeted and non-targeted requests.