What should the website be like before advertising is launched?
What pages, forms, terms and data are needed on the site before launching contextual advertising of the company.
- Topics
- SEO, Marketing
- Date
- Reading time
- 2 min
Advertising needs an address where a person will see the answer to their request. If the ad promises a design calculation and the site doesn’t show that service, visits may not turn into relevant inquiries.
Check compliance
Is there a separate page for the advertised direction? Are the types of objects, regions, conditions and composition of works clear? Are there any real examples? It is not necessary to remake the entire site: sometimes it is enough to modify a few important pages.
Check the inquiry
Send the form from your phone and computer, check email, call and messenger. If you need a project to calculate, provide a way to transfer the file. Make sure the employee knows where inquiries are coming in and how to handle them quickly.
Check the measurement
The goal should reflect the successful sending of leads, not any click on the button. If there are several forms or channels of communication, determine which ones are considered the main ones.
The “post effect” will check the landing pages before launch and suggest only the necessary changes. Then you can run advertising on the prepared directions. Service: Site audit + Direct.
