Landing page under Yandex Direct: what to put in the structure

A visitor clicks on an ad with a specific promise. On the landing page, he should immediately see the same service, understand the terms and decide whether to apply. If the ad promises to calculate the hangar, and the page begins with the history of the company, this path becomes longer.

The first screen responds to the request

Name the service, type of object or product and geography. Show what exactly can be obtained after inquiries: preliminary calculation, consultation on the project, offer for delivery. Don’t promise dates or prices that can’t be confirmed.

The rest of the blocks remove questions

What is included in the work, who is suitable for the service, what raw data are needed, examples of objects, documents and cooperation procedure. There should be as many blocks as required for a solution, not “necessarily seven” according to the template.

The uniform has to work

Ask for just the right data, check shipping and delivery, set up a measurement of successful leads. If you need drawings for the calculation, provide a safe and convenient way to attach them.

A post-effect can design a landing page along with an advertising campaign to make the ad and page respond to a single query. Send the service and region - we will evaluate the launch. Service: landing page + direct.