Advertising production at the request of buyers

General wording leads to retail and training requests. Prepare campaigns and pages for subject wholesale inquiries. Let's solve the problem with the post-effect team.

Advertising production at the request of buyers
Topics
Marketing, SEO
Date
Reading time
2 min

General wording leads to retail and training requests. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Divide the directions by products, volumes, geography and delivery conditions; on the landing show the possibility of requesting the KP. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

The result of advertising depends on the entire chain: search intent, announcement, landing, form and response manager. Therefore, evaluating only clicks is not enough. First, check for post-transfer losses and the quality of inquiries already received. Prepare campaigns and pages for subject wholesale inquiries.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "Yandex Direct for the Manufacturer.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Send a valid landing and examples of targeted and non-targeted requests.

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