Website and SEO or Advertising: How to allocate your budget at the start

The company wants leads now and steady demand later. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Fix critical site errors and analytics first; use advertising to check demand, and develop SEO by priority pages. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

The result of advertising depends on the entire chain: search intent, announcement, landing, form and response manager. Therefore, evaluating only clicks is not enough. First, check for post-transfer losses and the quality of inquiries already received. Make a step-by-step plan with works and points of control without the promise of rapid organic growth.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "Marketing strategy.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Send a valid landing and examples of targeted and non-targeted requests.