Preparation of the construction company’s website for Yandex Direct
What to check before advertising construction services: pages, geography, cases, forms and accounting of targeted inquiries.
- Topics
- SEO, Marketing
- Date
- Reading time
- 2 min
Advertising can be set up quickly. It is more difficult to achieve that after a click, a person sees the solution of his task and can leave a full-fledged request. Before launching, check the site through the eyes of a customer who is looking for one specific job.
Check the page's compliance
An announcement about the construction of engineering networks should lead to the page of this service, and not to the general main one. It requires the composition of works, types of objects, regions, photographs and a way to request calculation. If the direction is not on the site, first prepare the page.
Explain the scope of work
Indicate whether you work with private customers, what objects you take, where you go and what data are needed for the calculation. This will help to avoid some inquiries that are not suitable for the company.
Check to get leads
Send a test form, call from your mobile, check the messenger and email address. Set up a measurement of really meaningful actions. Clicking on the button may indicate interest, but does not mean an ongoing inquiry.
Post-effect can evaluate the site before advertising, correct pages and then run Yandex Direct for selected directions. Service: Site + Direct.
