Website and Advertising Turnkey: What to Prepare Before Starting

If you order a website and an advertisement together, the work begins with an answer to a simple question: what kind of inquiries does the company expect? “Everyone who needs construction work” is too broad of an audience. It is more useful to name specific services, suitable facilities, geography and inquiries that the sales department will not take into account.

What to collect from the company

Description of services, order conditions, minimum volumes, real photos, cases, documents and frequently asked questions. If you have multiple jobs, prioritize the first few weeks. A manufacturer with a catalog does not need to advertise every position at once: you can start from areas where the company is ready to quickly process demand.

What to match up to clicks

Where each ad leads, how the person leaves the request, who receives it and when to respond. Verification of analytics forms and objectives is mandatory before the start. Otherwise, advertising can bring people, but the company will not see some of the inquiries or be able to assess their quality.

The costs are also shared: website development, work with advertising and money for impressions. This calculation helps to understand the overall launch budget in advance. Post-effect can prepare a page and campaign as one project with a common lead task. Service: Site + Yandex Direct.