SEO or Yandex Direct for a complex B2B niche
How to distribute SEO and contextual advertising tasks for complex construction and manufacturing services
- Topics
- SEO, Marketing
- Date
- Reading time
- 2 min
SEO and Direct lead people out of search, but work differently. Advertising allows you to quickly check the demand for a particular direction if there is a suitable page. SEO helps to develop the structure of the site and get transitions from search in the long horizon. The choice depends on the task, timing and readiness of the site.
When you need a quick test
The company is launching the service in a new region or wants to check what wording gives subject inquiries. Prepare a page, analytical goals and an advertising campaign. Evaluate not only the number of forms, but also the quality of requests.
When to build an SEO foundation
The site contains few pages of services, the directory is poorly organized, there are no cases. Even if advertising already works, these gaps are worth fixing: they affect the experience of an ad visitor. Search engine promotion takes time to publish, index and refine.
How to combine
Start with the most important pages, use them in advertising and at the same time expand the structure for search. Don’t divide a small budget into dozens at once.
Post-effect can evaluate both channels along with the status of the site and suggest a launch order. Service: SEO + Yandex Direct.
