Configure Yandex Direct on a turnkey basis: what goes into the launch
What a specialist does when launching advertising: studies services, prepares ads, checks pages, analytics and the quality of first inquiries.
- Topics
- SEO, Marketing
- Date
- Reading time
- 2 min
Setting up Direct is not just about creating ads. First, you need to decide who the company wants to attract and which inquiries are not suitable for it. Then check that the site responds to selected queries and is able to accept leads.
To launch
The contractor deals with services, geography, restrictions and competing requests. For a construction company, these can be different types of work and regions; for a manufacturer, separate groups of products. Based on these tasks, the structure of campaigns, ads and suitable pages of the site are prepared.
Technical check
Forms, phones, lead transfer and analytics goals should run until the first expense. If the campaign leads a person to the wrong service page, first correct the route. The budget for clicks is agreed separately from the cost of work of a specialist.
After the first show
Check what requests people come for, what inquiries received and whether they are suitable for the company. Settings are specified by actual data, and not consider the work completed on the day of publication of ads.
The “post-effect” launches Direct along with the landing page check. Send the site, priority services and regions - discuss the composition of the launch. Service: Configure Yandex Direct.
