Site plan, SEO, Direct and support for three months

When a website, SEO and advertising live separately, each team can do its part and the customer will still not get the right questions. The overall plan begins with the services that the company is willing to promote and with a validation of the lead path.

First month: base

Check an existing site or design a new one, select priority directions, prepare pages and forms, configure leads and analytics. If the site is already working, you do not have to wait for a complete redesign: important pages can be finalized first.

Second month: Demand and content

Run ads on prepared directions, check the quality of first inquiries and fix page problems. Simultaneously, create an SEO structure and prepare the missing pages of services, categories and cases. The results of advertising can prompt the wording of customers, but do not replace a separate work with search.

Third month: clarification

Discuss appropriate and inappropriate inquiries, adjust ads, pages and content plan. Appoint those responsible for updating the site and technical support. The actual order and timing depend on the initial state of the project.

The “post-effect” can put these tasks into a single plan and be responsible for the site, SEO, advertising, and support. Send a link and name the priority service - we will offer the first stage. Service: complex development of the site.

## Editorial review before publication

1. Article 1 was prepared earlier and included in the assembly below from the saved version; its market price ranges and conditional estimates are checked with the current offer of the agency.
2. Publications No. 5, 6, 21–24, 28, 30, 41–45 refer to platforms: check the features, licenses and tariffs on the official websites of Tilda and 1C-Bitrix before posting.
3. Publications No. 71-92 relate to Direct and Metric: when changing the interface and rules of strategies, check with the current Yandex help. Particularly check the score of goals by form and strategy requirements for data.
4. Nos. 72, 73 and 90 indicate “from $400 / month”, in No. 80 – a package of $1,000 according to the well-known proposal of the agency. Confirm prices and composition before publication; advertising budget is not included in the package.
5. Insert links to real pages of services, contacts and suitable cases. Headers close to themes do not publish in a row without checking the search results and the main page for each query.
6. Sources for verification before publication: market prices for corporate websites, Seotika, cost comparison, DS495, tilda fares, 1C-Bitrix license, form targets at Metric, yandex recommendations with a small number of conversions. The articles provide general principles, not instructions on the current interface buttons.
7. Topics 1, 2, 5, 6, 32 and 48 are close in cost, while the Nos. 71-74 and 90 are similar to Direct. Divide them according to search intent, select the main page of the service for general commercial queries and put internal links. With a strong match, it is better to combine two articles than publish duplicates for the sake of quantity.