Advertising of the construction company: services and regions

In a construction company, different directions are rarely the same priority. One facility is needed in Moscow, another in St. Petersburg, and the third contractor is ready to perform all over Russia. Before you run it all at once, identify real services and geography.

Make your priorities

What kind of work can the company do now? Is there a team to go out? What objects and volumes are suitable? This affects the ad text and page. If the services are different, the visitor should get into the relevant section rather than looking for it on a common main one.

Don't crush for no reason

Separating by services and regions helps to see results, but too many smaller campaigns on a tight budget makes it difficult to evaluate. The structure is chosen according to the demand and volume of data, not on the principle of “a separate campaign for each city”.

Evaluate subject inquiries

A request for an estimate on a commercial facility, a call for private repairs and a random response from a contractor are different results. Transfer this information to a specialist and adjust the advertising along with the site.

“Post-effect” will help you choose the first directions for promotion and prepare pages for them. Service: Direction for the construction company.