Yandex Metrica for the company’s website: goals before advertising
What questions to measure before the launch of advertising: forms, calls, messengers and transitions to important actions.
- Topics
- SEO, Marketing
- Date
- Reading time
- 2 min
Metrics are connected not only for the number of visitors. It helps you understand which pages and sources lead to the right actions. But first, the company must determine what it considers an inquiry.
Primary action
Successful sending of the form, a call and a conversation started in the messenger. Clicks on buttons can be further measured to see interest, but not mixed with the resulting leads. If there are several forms on the site, specify which ones relate to the calculation, and which - to a subscription or vacancy question.
Pre-launch check
Send a test inquiry, check for receipt and occurrence of the event in the report. For the field check form, make sure that an error sending is not recorded as a ready-made inquiry. The sales person should see the same contact that is reflected in the analytics.
Advertising
When targets are set up, it is possible to assess which campaigns have led to inquiries. For a B2B company, the next step is to point out which ones have been targeted.
“Post-effect” will set up analytics along with checking the site and advertising pages. Service: Yandex Metrica and Analytics.
