What the agency is paid for other than clicks
What tasks are paid for when conducting contextual advertising and why the advertising budget is allocated in a separate line.
- Topics
- SEO, Marketing
- Date
- Reading time
- 2 min
When a company asks “how much does Direct cost”, it is important to separate the payment site and the work of specialists. The first money goes to advertising. The second is for training, management and analysis. If the sentence gives one total number, ask to decrypt it.
Work before launch
Analysis of services, audience and restrictions, preparation of ads and conversion pages, verification of forms and analytics. If the site does not show the right direction, its revision is a separate task that is better to discuss immediately.
Post-launch work
Checking expenses and requests, changing ads, analyzing leads, evaluating the site and reporting actions for the next period. Contact with the company is important: a specialist will not know what request suited the sales department, without feedback.
Which affects the estimate
The number of services and regions, the state of the site, the complexity of analytics. The post-effect work with Direct begins from $400 per month. Advertising budget is paid separately; the scope of tasks agreed on the project.
Send the website and direction you want to promote. We will prepare a proposal with separate lines of expenses. Service: contextual advertising.
