Yandex Direct audit: input data and result
What accesses and information are needed to audit advertising, what is checked in campaigns and what should be the final plan of corrections.
- Topics
- SEO, Marketing
- Date
- Reading time
- 2 min
Audit is needed when advertising spends budget, and the company does not understand where leads come from and why some of them do not fit. It should result in a list of causes and actions, rather than an overall assessment of “campaigns misconfigured.”
Whatever it takes
Access to the advertising cabinet and analytics, site address, priority services and regions. Very helpful are several examples of inquiries marked: target project, inappropriate region, private customer, take. Personal data for the initial conversation can not be transferred.
That they're checking
Campaign structure, search queries, ads, conversion pages, expense, goals and the path from click to inquiries. If the form is fixed as a goal, but the letter did not reach, the problem is not only in advertising.
What to get out of here
A priority error list, a suggestion for settings and pages, an assessment of data limitations. One cannot promise the exact number of future leads per audit; one can show what is hindering the outcome now.
“Post-effect” will audit the current Directorate and explain the conclusions in simple language. Service: Campaign audit.
