How to Separate Leads from SEO and Advertising on Repeated Visits
Why a customer can come in from a search, return for an advertisement and leave an inquiry later. How to Read Source Reports Without Double Counting
- Topics
- SEO, Marketing
- Date
- Reading time
- 2 min
In a complex purchase, a person rarely turns after the first visit. He can find an article from a search, later open the case using the saved link and then click on the advertisement. So the question, "Which channel brought the inquiry?" sometimes has a few reasonable answers.
Gather the sequence
Configure the goals of real inquiries, save data about requests received and see the path of the visitor in available reports. Make sure the form and call don’t turn one person into two “deals” of a management report.
Comparison on one basis
Different models of distribution of value between sources give different figures. Don’t make a conclusion about closing SEO or Direct on one table without understanding its rules. Separately, look at the pages from which the acquaintance began and the channels of the last contact.
Check your sales
It is more important for a B2B company to know which sources are involved in suitable projects than it is ideal to allocate each ruble between visits. Brief feedback from the manager helps.
Post-Effect will adjust the measurement and explain how to read reports through two channels. Service: SEO Analytics and Advertising.
