Leads are there, but they're untargeted
Why advertising leads inappropriate inquiries and what to check for in the company’s queries, ads, page and terms.
- Topics
- SEO, Marketing
- Date
- Reading time
- 2 min
Five leads may look like a good result in the report and not give a single project. If they are all from individuals, and the company works with industrial facilities, you need to look for a reason in the way of a person to an inquiry.
Mark up your inquiries
Ask the sales department to name the reason for the refusal: the wrong object, volume, region, service or request from the supplier. You don't need a complicated report: a few clear categories are enough to see a recurring problem.
Match the request and the offer
How did the person search for a service, what promised an ad, where did he end up? If the conditions of work are hidden on the site, an inappropriate visitor will recognize them only after submitting the form. Specify object types, geography and minimum volumes where this helps the choice.
Don't confuse a filter with a ban
Excessive restrictions can cut off useful demand. Changes are checked for new inquiries and discussed with the company, not introduced at random.
Post-effect will disassemble non-target leads along with queries and pages, then offer edits to ads and the site. Service: audit and management of the Director.
